Make them Fight for Your Vote

Campaigns try to appeal to voters more than non-voters.

Campaigns have limited budgets, and it makes more sense for a candidate to appeal to the kinds of people who they know will vote. Richer people and older people vote at higher rates, and so get more attention from politicians. The best way to get more attention is to show up.

Even the "radical" organizing guru Saul Alinsky acknowledged this after the 1968 Vietnam War protests:

"It hurt me to see the American army with bayonets advancing on American boys and girls. But the answer I gave to the young radicals seemed to me the only realistic one: 'Do one of three things. One, go and find a wailing wall and feel sorry for yourselves. Two, go psycho and start bombing—but this will only swing people to the right. Three, learn a lesson. Go home, organise, build power and at the next convention, you be the delegates.'"

Recent political developments show just how hard politicians might fight for your vote. Rural voters are only 20% of the country, but if you've been paying attention to the news for the last four years you'll have seen them endlessly discussed because of the perception they decided the 2016 election.

In Philadelphia, rural voters are just 1 in 5, and farmers are an even smaller slice of that, but here you can see news organizations very invested in getting the opinion of farmers: